59 Website Priority 7 Site Speed
“Marcus, what does something technical like site speed have to do with content and everything else we’ve discussed in this book?”
Well, if you think about it, the speed of your website has everything to do with They Ask, You Answer, as well as the way we’ve evolved as buyers today. As buyers, we want it — answers, access, solutions, etc. — fast. And we want it now.
In fact, Google recently found that 40 percent of consumers will abandon a website page entirely if it takes more than three seconds to load.
Ouch.
If we consider that the average load time for most business websites is eight to 12 seconds — depending on factors like country, industry, etc. — you can imagine the astronomical number of visitors lost every single day by businesses with slow site speed.
What should you do? First, check out your site speed. Three great places to do this online, for free, are:
If you test your site and notice a problem, talk with a technical SEO specialist and/or your webmaster and do whatever is necessary to speed things up. The negative impacts of slow speed — and, therefore, a slow user experience — are just too great a risk to ignore.
The bottom line of successful website design goes back to the core of They Ask, You Answer: “Would I want this if I were the buyer?”
As long as you look at these exercises from the perspective of your buyers, and not through the lens of your ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access