Skip to Main Content
They Ask, You Answer, 2nd Edition
book

They Ask, You Answer, 2nd Edition

by Marcus Sheridan
August 2019
Intermediate to advanced content levelIntermediate to advanced
320 pages
6h 27m
English
Wiley
Audiobook available
Content preview from They Ask, You Answer, 2nd Edition

12 Case Study 1 High-End B2B Technology Company Generates More Than $8 Million in Additional Revenue

Note: As mentioned previously, throughout this book we integrate powerful stories of businesses that have embraced They Ask, You Answer in their own ways to achieve extraordinary results. As is the case with Segue Technologies, you will hear about them embracing strategies that are covered later in the book. When this occurs, you can simply consider it a preview of what is to come in later chapters, as it all will become very clear by the end.

In today’s world, few industries are as competitive as technology. In order to stand out in these types of businesses, companies often have to embrace new and creative ways of thinking and doing things, or watch as their businesses slowly fade into oblivion only to be replaced by the next guy who had the foresight to embrace the vision of the future.

Segue Technologies is a perfect example of a company that saw the power of great teaching and transparency as a new and more efficient way of doing business and quickly set out to be the first, and best, to do it in their industry.

About Segue Technologies

Segue Technologies specializes in application development and support services for federal, commercial, and nonprofit companies looking to have their IT challenges solved.

Segue provides custom web applications, solves data management problems, and supports the evolution of the mobile workforce. Segue’s goal is to help clients customize ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

They Ask You Answer

They Ask You Answer

Marcus Sheridan, Krista Kotrla
They Ask, You Answer

They Ask, You Answer

Marcus Sheridan
Think for Yourself

Think for Yourself

Vikram Mansharamani

Publisher Resources

ISBN: 9781119610144Purchase book