Part V How to Build the Perfect They Ask, You Answer Website
Since the first edition of They Ask, You Answer was released, one of the most consistent questions we’ve received has been:
“How do we apply the principles of this book to our company’s website design and layout?”
Although what’s possible with website design is always evolving, it is my hope that this section will at least crystalize some of the more practical “evergreen” ways you can transform your website based on the They Ask, You Answer philosophy.
First, we talk about two major shifts in buying behavior that have heavily influenced how we should be looking at the functionality of our websites—real-time conversations and self-selection tools.
Following that, we review the seven aspects of your website’s design and user experience you should evaluate and improve, as needed. By doing so, you will position yourself at the digital forefront of your industry.
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