They Ask, You Answer, 2nd Edition

64 “I’ve Been Told If We’re Not Adding Anything New to the Conversation, Then We Shouldn’t Be Talking About It — Is That Right?”

One of the biggest fallacies I’ve heard come out of the mouths of “experts” in the digital marketing space is the concept that if someone (individual, company, or other entity) has already said (written about, talked about, produced a video about) something, then it’s a waste of time for someone else to add their two cents — especially if they’re not adding anything “new” to the conversation.

For lack of a better way of putting this: the people who make these statements are ignorant of the history of the world and completely missing the mark. You see, at this point (in the 21st century), most of what we say is a repeat of what someone else has already said.

In this book, I’ve espoused honesty, transparency, and great teaching to gain trust in business. Is this a new concept? No, it’s older than dirt. But I’m explaining it my way, with my stories, in my language.

And because I’m willing to take the time to explain it here, two parties benefit.

For many readers, this may be the book that finally touches them in such a way that they take action by becoming obsessive listeners, problem solvers, and teachers in their space — something that will generate more trust and ultimately new business. This increase in business will lead to increased revenues, enable them to hire more employees, and ideally to live a life of financial peace.

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