August 2019
Intermediate to advanced
320 pages
6h 27m
English
“Content—assuming it is honest and transparent—is the greatest sales tool in the world today.”
That may sound to you like too bold a statement. You may also believe, especially if you’re clinging to the past, that it’s simply not true. But let’s look at it together for a moment.
I used to think I was really good at sales. In fact, I taught sales classes and achieved some very high-performance numbers for years. But as a human being, I am limited.
Content, on the other hand, is not.
Here are some truths about content, especially the content on your website, assuming it’s done right:
Let me share some other telling statistics with you.
For years as ...