They Ask, You Answer, 2nd Edition

Introduction

There is a teacher within each of us.

Ever since I can remember, I’ve believed that statement to be true.

The beauty of teaching is that, at its core, its influence has no bounds.

If I’m being completely honest, when I wrote the first edition of They Ask, You Answer and published it without much fanfare and promotion at the beginning of 2017, my hope was it would at least touch a few businesses the way it had touched my life and business years before.

Little did I know it would transform thousands of businesses around the globe. Since its release, the success stories have poured in.

Everything from mom-and-pop businesses to large brands with household names — the impact of They Ask, You Answer has been far-reaching and, if I may be so bold, has only scratched the surface of its potential in the marketplace.

Today, the phrase “They Ask, You Answer” has evolved into a business philosophy and corresponding digital roadmap that is now being taught in public universities. But, quite possibly, what has most pleased me is the number of marketers who have contacted me since its release and made such statements as:

“Marcus, finally, my sales team and I are on the same page.”

“Marcus, I could never get buy-in from leadership until they read your book.”

Considering the prolific problem of internal silos — sales, marketing, leadership — in businesses around the world, anything that could help overcome this issue is a good thing.

I wrote this book with a clear vision of helping ...