Skip to Content
They Ask, You Answer, 2nd Edition
book

They Ask, You Answer, 2nd Edition

by Marcus Sheridan
August 2019
Intermediate to advanced
320 pages
6h 27m
English
Wiley
Audiobook available
Content preview from They Ask, You Answer, 2nd Edition

21 The Impact of Discussing Competition

You may be wondering what the final results of “Who Are the Best Pool Builders in Richmond, Virginia (Reviews/Ratings)” are.

To put it lightly, the results have been profound.

First, as mentioned before, if you search anything to do with “Best Pool Builders Richmond, Virginia,” this is generally the first result you see in Google.

But the second result is where things get really interesting.

Let’s assume you went online today and searched for “Reviews Pla-Mor Pools Richmond, Virginia”—Pla-Mor is our biggest competitor in the Richmond area. Once you enter such a search query, one of the first results you’re going see is that article.

In fact, today, whenever anyone is researching reviews of our competitors, they often land on one of these articles (as we’ve now produced many) on our website. All this has happened while outranking such websites as the Better Business Bureau, Angie’s List, and others that often own the conversation about reviews in multiple industries, especially in- home improvement.

To put it all in perspective, allow me to share the following story of a lady who bought a swimming pool from us a few years ago.

Upon discussing her decision to go with our company, she said:

Marcus, the most interesting thing happened. I was so close to signing a contract with Pla-Mor Pools for my swimming pool. But before I signed the contract, I decided to go online and research their company. While I was researching their company, I immediately ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

They Ask You Answer

They Ask You Answer

Marcus Sheridan, Krista Kotrla
They Ask, You Answer

They Ask, You Answer

Marcus Sheridan
Think for Yourself

Think for Yourself

Vikram Mansharamani
Hey Whipple, Squeeze This, 6th Edition

Hey Whipple, Squeeze This, 6th Edition

Luke Sullivan, Anselmo Ramos

Publisher Resources

ISBN: 9781119610144Purchase book