August 2019
Intermediate to advanced
320 pages
6h 27m
English
Content preview from They Ask, You Answer, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
55 Website Priority 3 Premium Education
Although so much of the education we offer buyers is found in articles, videos, and so on, we still want to offer those who want it the “full course” of meat and potatoes—commonly referred to by marketers as “premium content.”
Examples of common premium content offers include:
- Ebooks and whitepapers
- Buying guides and physical brochures
- Downloadable templates, checklists, and workbooks
- Webinars or on-demand videos
To measure how well you meet the needs of your buyers through your premium content, ask yourself:
“If someone wanted to learn as much as possible about each of our products and/or services, have we created and published enough premium content offers for them to do so? If we have, are those offers easy for our website visitors to find?”
Again, the gaps you identify should be part of your plan of action.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.