Skip to Main Content
They Ask, You Answer, 2nd Edition
book

They Ask, You Answer, 2nd Edition

by Marcus Sheridan
August 2019
Intermediate to advanced content levelIntermediate to advanced
320 pages
6h 27m
English
Wiley
Audiobook available
Content preview from They Ask, You Answer, 2nd Edition

49 Team Buy-In on Video, Performance Tips, and Long-Term Success

Now that we’ve established our goal to become a media company, are embracing The Selling 7, and have found the right videographer — we still have one major obstacle in front of us: engaging our team and gaining their buy-in on video.

As we discussed earlier, so much of digital sales and marketing success starts with a basic understanding of the what, how, and why of video. Only when that understanding exists can video become a culture of who you are, allowing you to achieve your greatest potential.

Over the past few years, I’ve been shocked at how many companies have approached me and said: “Marcus, we tried video. But after we hired a video production company and attempted to produce these videos, we realized something — we’re just not good on camera.”

Alas, the “we’re just not good on camera” mindset strikes again.

I’ve traveled the globe speaking to audiences about sales and marketing and this may be the number 1 excuse I hear from audience members pushing back on video — other than the claim “but my business is different.”

But think of it this way — what would members of your sales team say if you asked them, “Are you good with people?” If they are like 99 percent of the sales professionals I’ve spoken to, they’d immediately pipe up and say, “Oh yes, I’m very good with people.”

Think about that for a second. Why is it that most of us would say we’re good with people yet terrible on camera?

It’s simply not ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

They Ask You Answer

They Ask You Answer

Marcus Sheridan, Krista Kotrla
They Ask, You Answer

They Ask, You Answer

Marcus Sheridan
Think for Yourself

Think for Yourself

Vikram Mansharamani

Publisher Resources

ISBN: 9781119610144Purchase book