They Ask, You Answer, 2nd Edition

63 “How Can I Keep My Team Engaged in the Content Process?”

In order to overcome the engagement issue and help your team produce the type and amount of content they are capable of, it’s critical to be creative. Simply saying, “Everyone, start blogging” will never be enough for developing a culture in which creating content is not simply something team members check off each month. There must be more.

Krista Kotrla of Block Imaging, whom we discussed earlier, has created a masterful culture of participation from dozens and dozens of employees in the effort to produce consistent, powerful company content.

The following list was inspired by some of the things Krista has done to keep the magic of They Ask, You Answer going at Block Imaging, plus some of the other creative ways clients have made They Ask, You Answer such a successful culture.

10 Ways to Keep Your Employees Motivated to Participate in Content Marketing

1. Focus Your Initial Content on the Bottom-of-the-Funnel Buyer Questions and Put It in the Hands of the Sales Team

Remember, quick wins are essential to great content marketing, and one of the mistakes many teams make is starting with questions that won’t generate immediate results from a SEO or sales standpoint.

The Big 5 — cost, problems, comparisons, reviews, and best in class — are generally the most critical questions to tackle early on in the process. Once you have completed the answers, take these same pieces of content, stack them together in an organized ...