They Ask, You Answer, 2nd Edition

66 “How Can We Afford to Do This?”

So, here we are, closing out the book.

If you’re like many of the company leaders I speak with — regardless of how big or small your business is — you very well may be saying to yourself at this point: “You’re asking a lot, Marcus. How can we afford to do this?”

Here’s the funny thing about this question. If you take companies like Yale Appliance, Mazzella, or others that have won big with They Ask, You Answer, the last thing on their minds once they’ve started experiencing success with They Ask, You Answer is “How can we afford this?”

Rather, they’re thinking:

• “Should we hire more people?”
• “Should we hire another videographer?”
• “Should we hire a second writer/content manager?”

We’ve suggested you take on three major expenses:

• The cost of a full-time content manager
• The cost of a full-time videographer
• The cost of a tool that fully measures the ROI of all your digital sales and marketing efforts

Combined, the sum of these three expenses is equivalent to hiring a single salesperson for most companies.

Think about that.

Could a single salesperson have made the financial impact that Yale Appliance, Mazzella, Block Imaging, and others achieved by following the principles of They Ask, You Answer?

Not in a million years.

That’s the beauty of They Ask, You Answer. It allows you to have a financial impact on your business at such an incredible scale simply by adding a few positions that most companies still, to this day, refuse to add because ...