Universal Principles of Design, Updated and Expanded Third Edition

Universal Principles of Design, Updated and Expanded Third Edition

by William Lidwell, Kritina Holden, Jill Butler
Released May 2023
Publisher(s): Rockport Publishers
ISBN: 9780760375174

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Book description

The foundational title in the Rockport Universal series, Universal Principles of Design, Updated and Expanded Third Edition is the definitive multidisciplinary reference for design practitioners in a wide variety of fields.

Table of contents

  1. Cover
  2. Title
  3. Contents, Alphabetical
  4. Contents, Categorical
  5. Introduction
  6. 001 Abbe Principle
  7. 002 Accessibility
  8. 003 Ackoff’s Law
  9. 004 Aesthetic-Usability Effect
  10. 005 Affordance
  11. 006 Alignment
  12. 007 Anchoring
  13. 008 Anthropomorphism
  14. 009 Aposematism
  15. 010 Apparent Motion
  16. 011 Appeal to Nature
  17. 012 Archetypes, Psychological
  18. 013 Archetypes, System
  19. 014 Attractiveness Bias
  20. 015 Baby-Face Bias
  21. 016 Back of the Dresser
  22. 017 Biophilia Effect
  23. 018 Box’s Law
  24. 019 Brooks’ Law
  25. 020 Brown M&M’s
  26. 021 Bus Factor
  27. 022 Cathedral Effect
  28. 023 Causal Reductionism
  29. 024 Chesterton’s Fence
  30. 025 Clarke’s Laws
  31. 026 Classical Conditioning
  32. 027 Closure
  33. 028 Cognitive Dissonance
  34. 029 Color Effects
  35. 030 Color Theory
  36. 031 Common Fate
  37. 032 Comparison
  38. 033 Confirmation
  39. 034 Confirmation Bias
  40. 035 Consistency
  41. 036 Constraint
  42. 037 Contour Bias
  43. 038 Control
  44. 039 Convergence
  45. 040 Conway’s Law
  46. 041 Cost-Benefit
  47. 042 Creator Blindness
  48. 043 Crowd Intelligence
  49. 044 Death Spiral
  50. 045 Defensible Space
  51. 046 Depth of Processing
  52. 047 Design by Committee
  53. 048 Desire Line
  54. 049 Development Cycle
  55. 050 Diffusion of Innovations
  56. 051 Don’t Eat the Daisies
  57. 052 Dunbar’s Number
  58. 053 Dunning-Kruger Effect
  59. 054 Entry Point
  60. 055 Error, Design
  61. 056 Error, Human
  62. 057 Expectation Effects
  63. 058 Exposure Effect
  64. 059 Face Detection
  65. 060 Face-ism Ratio
  66. 061 Factor of Safety
  67. 062 Faith Follows Function
  68. 063 Feature Creep
  69. 064 Feedback
  70. 065 Feedback Loop
  71. 066 Fibonacci Sequence
  72. 067 Figure-Ground
  73. 068 First Principles
  74. 069 Fitts’ Law
  75. 070 Five Hat Racks
  76. 071 Five Tenets of Queuing
  77. 072 Flexibility Tradeoffs
  78. 073 Flow
  79. 074 Forgiveness
  80. 075 Form Follows Function
  81. 076 Framing
  82. 077 Freeze-Flight-Fight-Forfeit
  83. 078 Gall’s Law
  84. 079 Gamification
  85. 080 Garbage In–Garbage Out
  86. 081 Gates’ Rule of Automation
  87. 082 Gloss Bias
  88. 083 Golden Ratio
  89. 084 Good Continuation
  90. 085 Groupthink
  91. 086 Gutenberg Diagram
  92. 087 Habituation
  93. 088 Hanlon’s Razor
  94. 089 Hick’s Law
  95. 090 Hierarchy of Needs
  96. 091 Highlighting
  97. 092 Horror Vacui
  98. 093 Icarus Matrix
  99. 094 Iconic Representation
  100. 095 Identifiable Victim Effect
  101. 096 IKEA Effect
  102. 097 Inattentional Blindness
  103. 098 Interference Effects
  104. 099 Inverted Pyramid
  105. 100 Iron Triangle
  106. 101 Iteration
  107. 102 Kano Model
  108. 103 KISS
  109. 104 Knowing-Doing Gap
  110. 105 Learnability
  111. 106 Left-Digit Effect
  112. 107 Legibility
  113. 108 Levels of Invention
  114. 109 Leverage Point
  115. 110 MAFA Effect
  116. 111 Magic Triangle
  117. 112 Maintainability
  118. 113 Mapping
  119. 114 Maslow’s Hammer
  120. 115 MAYA
  121. 116 Mental Model
  122. 117 Miller’s Law
  123. 118 Mimicry
  124. 119 Minimum-Viable Product
  125. 120 Mnemonic Device
  126. 121 Modularity
  127. 122 Nirvana Fallacy
  128. 123 No Single Point of Failure
  129. 124 Normal Distribution
  130. 125 Not Invented Here
  131. 126 Nudge
  132. 127 Number-Space Associations
  133. 128 Ockham’s Razor
  134. 129 Operant Conditioning
  135. 130 Orientation Sensitivity
  136. 131 Paradox of Great Ideas
  137. 132 Paradox of Unanimity
  138. 133 Pareto Principle
  139. 134 Peak-End Rule
  140. 135 Performance Load
  141. 136 Performance vs. Preference
  142. 137 Perspective Cues
  143. 138 Perverse Incentive
  144. 139 Phonetic Symbolism
  145. 140 Picture Superiority Effect
  146. 141 Play Preferences
  147. 142 Poka-Yoke
  148. 143 Premature Optimization
  149. 144 Priming
  150. 145 Process Eats Goal
  151. 146 Product Life Cycle
  152. 147 Progressive Disclosure
  153. 148 Progressive Subtraction
  154. 149 Propositional Density
  155. 150 Prospect-Refuge
  156. 151 Prototyping
  157. 152 Proximity
  158. 153 Readability
  159. 154 Reciprocity
  160. 155 Recognition over Recall
  161. 156 Redundancy
  162. 157 Reverse Salient
  163. 158 Root Cause
  164. 159 Rosetta Stone
  165. 160 Rule of Thirds
  166. 161 Saint-Venant’s Principle
  167. 162 Satisficing
  168. 163 Savanna Preference
  169. 164 Scaling Fallacy
  170. 165 Scarcity
  171. 166 Selection Bias
  172. 167 Self-Similarity
  173. 168 Serial Position Effects
  174. 169 Shaping
  175. 170 Signal-to-Noise Ratio
  176. 171 Similarity
  177. 172 Social Proof
  178. 173 Social Trap
  179. 174 Status Quo Bias
  180. 175 Stickiness
  181. 176 Storytelling
  182. 177 Streetlight Effect
  183. 178 Structural Forms
  184. 179 Sunk Cost Effect
  185. 180 Supernormal Stimulus
  186. 181 Survivorship Bias
  187. 182 Swiss Cheese Model
  188. 183 Symmetry
  189. 184 Testing Pyramid
  190. 185 Threat Detection
  191. 186 Top-Down Lighting Bias
  192. 187 Uncanny Valley
  193. 188 Uncertainty Principle
  194. 189 Uniform Connectedness
  195. 190 User-Centered vs. User-Driven Design
  196. 191 Veblen Effect
  197. 192 Visibility
  198. 193 Visuospatial Resonance
  199. 194 von Restorff Effect
  200. 195 Wabi-Sabi
  201. 196 Waist-to-Hip Ratio
  202. 197 Wayfinding
  203. 198 Weakest Link
  204. 199 WYSIWYG
  205. 200 Zeigarnik Effect
  206. Credits
  207. Acknowledgments
  208. About the Authors
  209. Index
  210. Dedication
  211. Copyright

Product information

  • Title: Universal Principles of Design, Updated and Expanded Third Edition
  • Author(s): William Lidwell, Kritina Holden, Jill Butler
  • Release date: May 2023
  • Publisher(s): Rockport Publishers
  • ISBN: 9780760375174