May 2023
Intermediate to advanced
132 pages
13h 52m
English
book
Universal Principles of Design, Updated and Expanded Third Edition
by William Lidwell, Kritina Holden, Jill Butler
Content preview from Universal Principles of Design, Updated and Expanded Third Edition
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011 Appeal to Nature
The tendency to believe natural things are inherently better than human-created things.
The appeal to nature is a fallacy that occurs when something is deemed superior simply because it evolved in nature or inferior because it’s human created. It is also a cognitive bias in which people interpret “natural” as a cue for “safe”, leading to a preference for natural things and a bias against synthetic things. Examples of appeals to nature include preferences for herbal remedies, organic foods, and all-natural ingredients, and biases against baby formulas, genetically modified foods, and vaccines.1
The fallacy occurs with conscious deliberation, whereas the bias operates below conscious awareness. For example, in an early example ...
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