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Universal Principles of Design, Updated and Expanded Third Edition
book

Universal Principles of Design, Updated and Expanded Third Edition

by William Lidwell, Kritina Holden, Jill Butler
May 2023
Intermediate to advanced
132 pages
13h 52m
English
Rockport Publishers
Content preview from Universal Principles of Design, Updated and Expanded Third Edition

059 Face Detection

The tendency to find or see human faces in objects and patterns.

Humans and other primates are hardwired to recognize faces. Newborn babies stare at face-like images longer than at any other kind of images, and stare longer when the face-like images are upright versus tilted or inverted. This tendency likely evolved as a mechanism for babies to find, bond, and communicate nonverbally with their caregivers, giving them an adaptive advantage. A byproduct of this hardwiring is facial pareidolia, which is the tendency to see illusory faces in things when they have face-like configurations or patterns. Since seeing faces and interpreting their expressions is a reflexive response, it is important for designers to understand how ...

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Universal Principles of Design, Revised and Updated

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Publisher Resources

ISBN: 9780760375174