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Universal Principles of Design, Updated and Expanded Third Edition
book

Universal Principles of Design, Updated and Expanded Third Edition

by William Lidwell, Kritina Holden, Jill Butler
May 2023
Intermediate to advanced
132 pages
13h 52m
English
Rockport Publishers
Content preview from Universal Principles of Design, Updated and Expanded Third Edition

126 Nudge

A method of influencing behavior without restricting options or changing incentives.

People prefer the path of least resistance when making decisions. When the path leads to favorable outcomes, everyone is happy; when the path leads to unfavorable outcomes, the results are problematic. For example, when a pension program does not automatically register new employees, savings rates are very low. However, when the default option is to enroll employees automatically, rates increase dramatically. In both cases, employees are free to join, change plans, or not join; but intelligent defaults nudge employees to make the most responsible decision.1

Common nudging techniques include:

  • Smart defaults — Select defaults that do the least harm ...
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Publisher Resources

ISBN: 9780760375174