Universal Principles of Design, Updated and Expanded Third Edition
by William Lidwell, Kritina Holden, Jill Butler
104 Knowing-Doing Gap
The divide that exists between knowing how to do something and actually doing it.
The knowing-doing gap refers to a common disconnect in organizations between know-how and practice: they know better, but they fail to do better. The question is why. Know-how includes everything from management skills to people practices, from business strategy to line-level training and development. Why are the benefits of research-based practices so difficult to realize? The answer lies in the knowing-doing gap.1
The proposed causes of the knowing-doing gap are social-psychological in nature: (1) talking is mistaken for doing, (2) resistance to change, (3) fear of failure, (4) measuring the wrong things, and (5) internal competition. These ...
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