Universal Principles of Design, Updated and Expanded Third Edition

176 Storytelling

Evoking imagery, emotions, and understanding through the presentation of events.

Storytelling is uniquely human. It is the original method of passing knowledge from one generation to the next and remains one of the most compelling methods for richly communicating knowledge. Storytelling can be oral, as in the telling of a tale; visual, as in an information graph or movie; or textual, as in a poem or novel. More recently, digital storytelling has emerged, which involves telling a story using digital media, including computerized slide shows, digital videos, and educational software. A storyteller can be any instrument of information presentation that engages an audience to experience a set of events.1

Good storytelling generally ...