May 2023
Intermediate to advanced
132 pages
13h 52m
English
book
Universal Principles of Design, Updated and Expanded Third Edition
by William Lidwell, Kritina Holden, Jill Butler
Content preview from Universal Principles of Design, Updated and Expanded Third Edition
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012 Archetypes, Psychological
Patterns that elicit a reflexive attentional or emotional response in humans.
Certain stimulus patterns elicit consistent, durable, reflexive responses in people, typically grabbing their attention or generating a particular emotional response. Such patterns are often referred to as archetypes.1
It is believed that responses to archetypal forms, social roles, and stories provided early humans with adaptive benefits that have been passed down genetically or culturally to modern humans. These responses are expressed as reflexive behaviors, biases, and preferences.2
Archetypes that are applied to reinforce key design goals can increase the probability of success. For example, if seeking to make a car cuter and more ...
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