May 2023
Intermediate to advanced
132 pages
13h 52m
English
book
Universal Principles of Design, Updated and Expanded Third Edition
by William Lidwell, Kritina Holden, Jill Butler
Content preview from Universal Principles of Design, Updated and Expanded Third Edition
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144 Priming
Activating specific concepts in memory to influence subsequent thoughts and behaviors.
Whenever stimuli are received by the senses — sights, sounds, smells, touches, tastes — concepts are automatically activated in memory. Once concepts are activated, they stay activated for a period of time, capable of influencing subsequent thoughts, reactions, emotions, and behaviors. This phenomenon was thought to be robust and a significant influence on human behavior. However, many of the foundational priming experiments have failed independent replication, casting doubt on the phenomenon. While the priming effect seems to be real, its ability to subconsciously influence thoughts and behaviors are significantly weaker than previously believed. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.