May 2023
Intermediate to advanced
132 pages
13h 52m
English
book
Universal Principles of Design, Updated and Expanded Third Edition
by William Lidwell, Kritina Holden, Jill Butler
Content preview from Universal Principles of Design, Updated and Expanded Third Edition
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060 Face-ism Ratio
The ratio of face to body in an image that influences how the person is perceived.
Images depicting a person with a high face-ism ratio — the face takes up most of the image — focus attention on the person’s intellectual and personality attributes. Images depicting a person in a low face-ism ratio — the body takes up most of the image — focus attention on the physical and sensual attributes of the person. Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.1
The term face-ism originated from research on gender bias in the media. It was found that images of men in magazines, movies, and other media have significantly ...
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