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Universal Principles of Design, Updated and Expanded Third Edition
book

Universal Principles of Design, Updated and Expanded Third Edition

by William Lidwell, Kritina Holden, Jill Butler
May 2023
Intermediate to advanced
132 pages
13h 52m
English
Rockport Publishers
Content preview from Universal Principles of Design, Updated and Expanded Third Edition

015 Baby-Face Bias

A tendency to see things with baby-faced features as having the characteristics of babies.

People and things with round features, large eyes, small noses, high foreheads, short chins, and light hair and skin are perceived to be baby-like and as such are perceived to have baby-like personality attributes: naivete, helplessness, honesty, and innocence. Large, round heads and eyes appear to be the strongest facial cues contributing to the bias.1

The baby-face bias applies to all anthropomorphic things, including people, animals, cartoon characters, and products such as bottles, appliances, and vehicles. And because the baby-face bias is an innate versus a learned bias, baby-face features are more resistant to habituation than ...

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Universal Principles of Design, Revised and Updated

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Publisher Resources

ISBN: 9780760375174