So, do you need AMP?
At the first AMP conference, one of the panelists, Jeremy Keith, was asked why he implemented AMP on his site. He didn't know. After some consideration, he said it was another distribution format, like RSS, so why not?
For some, it's about reach. AMP can be thought of as another distribution format, as Keith pointed out. To maximize your reach, you should embrace as many distribution channels as you can. As noted, some of the biggest search engines in the world, including Google, Bing, and Baidu and Sogou, are indexing and surfacing AMP pages in their search results. That's an audience of billions. And if your content is featured in the AMP carousels, that's even more eyeballs for you.
For others, it's about performance. ...
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