October 2017
Intermediate to advanced
370 pages
8h 57m
English
The AMP performance guarantee is symbolized in search results with a lightning badge that's displayed next to AMP results, and this brings us to the next major criticism of the project. The AMP lightning symbol indicates to the user that they will experience a fast or instant page load if they click a link. Critics argue that Google is using its dominant position in search to promote its own technology. Why not, after all, just display the symbol beside any fast page, not just AMP pages?
This brings us back to the performance guarantee again. Google can't guarantee that a page will be quick at request time unless it's hosted in the AMP Cache. A page might have been quick the last time Google ...
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