October 2017
Intermediate to advanced
370 pages
8h 57m
English
Content preview from AMP: Building Accelerated Mobile Pages
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Business cases behind AMP
Google is a business, and as such, strategic business pressures lie behind much of its activity. The AMP project is no exception.
- Facebook Instant Articles and Apple News: Facebook and Apple launched similar technologies in the months before AMP was announced. Compared to AMP's open, web-based approach, the Apple; and Facebook services are more closed, in-app experiences focused on the presentation of static news-type content. Despite this, Google would have seen them as a competitive threat on a new front in the battle for publishers' content and readers' eyeballs. Indeed, AMP was originally viewed as a direct response to these services, although now the range of content it supports has moved beyond the capabilities ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.