AMP: Building Accelerated Mobile Pages

Tracking social interaction

Another common analytics task is to track social engagement. The following example shows how we might track Twitter shares, based on clicks of an element with ID twitter-share:

"triggers": {  "twitterShares" : {    "on": "click",    "selector": "#twitter-share",    "request": "social",    "vars": {      "socialNetwork": "twitter",      "socialAction": "tweet",      "socialTarget": "${ampdocUrl}"    }  }}

The Google Analytics social request has the following variables:

• socialNetwork: The network on which the action occurs, such as Facebook or Twitter
• socialAction: The social action, such as like, send, or tweet
• socialTarget: The target of the social action, typically a URL but can be any text

Earlier, we saw that variables can be injected into ...