The AMP Cache
Love it or hate it, the AMP Cache is a differentiator. Choosing AMP over another technology could come down to the difference in accelerated page loading due to the AMP Cache. The AMP Cache puts the A in AMP; it's what delivers instant-loading pages.
If you are one of the many who shares concerns about the AMP Cache--we'll come back to these concerns shortly--but can still appreciate it for the components that it offers, what if there was a way to opt out of the cache? Wouldn't it be great if the AMP team built that?
Well, you can already do this! All you need to do is leave out the lightning symbol in the <html> declaration at the top of your document. Then it's not technically an AMP page, and it won't be added by Google to ...
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