October 2017
Intermediate to advanced
370 pages
8h 57m
English
Content preview from AMP: Building Accelerated Mobile Pages
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De facto SEO benefits of the AMP carousel
One last criticism worth a mention here is the AMP Top Stories carousel. We saw this in Chapter 1, Ride the lightning with AMP, where AMP pages can be promoted to the AMP Top Stories carousel when relevant to a search query. The Google search team has said that AMP is not a ranking signal. However, regardless of whether there is an explicit ranking bias in the indexing or retrieval algorithms, there is a definite SEO benefit to having your pages appear in the Top Stories carousel.
This is the problem. If you don't embrace AMP, then your web pages and your business are at a disadvantage. It's different to other Google products in that, for example, you can decide whether or not you want to share traffic ...
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