October 2017
Intermediate to advanced
370 pages
8h 57m
English
Content preview from AMP: Building Accelerated Mobile Pages
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Ads and Analytics in AMP
In this chapter, we'll cover ads and analytics support in AMP. While perhaps not the most exciting topics, they are important nonetheless. Analytics can offer insights into how well a website is performing against its goals, and into user behavior and interaction with the site. Ads offer a monetization model for many sites for which there may be no other revenue source available.
We'll start off with analytics and see how to add different types of tracking to our web pages. We'll see how to do the following:
- Track different types of events, such as pageviews, clicks, scrolling, and social sharing
- Apply this to our e-commerce cart, and see how to track addition and removal of products from the cart
- Unify sessions ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.