Flexibility
You don't necessarily need to treat AMP as a competing technology, of course! As we saw in Chapter 11, AMP Deployment and Your Web Presence, AMP is extremely flexible--it works well with other technologies. In that chapter, we saw many different ways that AMP can be deployed to complement other web technologies, and we implemented several different solutions. We saw that AMP can be integrated with Progressive Web Apps; CMSes, such as WordPress; and server-side device detection solutions, as well as with frameworks such as React and Polymer. The point is that you don't need to view AMP as a competing technology--it can complement an existing project or stand on its own. How it fits in will depend on any particular project, but ...
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