October 2017
Intermediate to advanced
370 pages
8h 57m
English
Content preview from AMP: Building Accelerated Mobile Pages
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Improving product SEO with metadata
In Chapter 1, Ride the Lightning with AMP we learned a little bit about metadata and the AMP search results carousel. Now that we've changed our focus to e-commerce, there is some metadata geared towards e-commerce that you should include to maximize your search visibility. These include the brand and offers schema.org types. To get the best SEO results, you can provide metadata to help search engines to better index your product pages:
<script type="application/ld+json">{ "@context": "http://schema.org/", "@type": "Product", "name": "T Shirt: Super Pouvoir", "image": "", "description": "Lorem ipsum", "mpn": "123456", "brand": { "@type": "Clothing", "name": "FunisherRunning" }, "offers": { "@type": "Offer", ...Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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