Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 10

COMING UP WITH IDEAS

An idea that is not dangerous is unworthy of being called an idea at all.

OSCAR WILDE

Positive content experiences come from analyzing what you have, mixed with information gathering about your audience. If you don’t intimately understand both, success will be challenging.

If you’ve got this covered, just skip to the next chapter.

Ann Handley, author of the book Everybody Writes, believes in the Content Inc. concept for two reasons. Handley says:

Number one, because it does put the needs of your audience first, ...