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Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition
book

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

by Joe Pulizzi
May 2021
Beginner content levelBeginner
368 pages
6h 50m
English
McGraw-Hill
Content preview from Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

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CHAPTER 10

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COMING UP WITH IDEAS

An idea that is not dangerous is unworthy of being called an idea at all.

OSCAR WILDE

Ann Handley, author of the book Everybody Writes, believes in the Content Inc. concept for two reasons. Handley says:

Number one, because it does put the needs of your audience first, ...

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Publisher Resources

ISBN: 9781264257553