Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 15

STEALING AUDIENCE

Influencer marketing is getting others to share your story, generate interest, and make your case.

ARDATH ALBEE

Most businesses that leverage an influencer strategy do not have a defined process. When you execute your influencer strategy, do it with a specific group and cadence of content sharing. Why? You want the influencer’s audience to be your audience.

If you’ve got this covered, just skip to the next chapter.

Some marketing professionals might call this chapter “influencer marketing,” but I’d rather just tell ...