Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 6

HOW TO FIND AND TEST THE TILT

I think being different, going against the grain of society, is the greatest thing in the world.

ELIJAH WOOD

Sometimes content tilts are hard to find. If that’s your situation, this chapter is all about identifying one and testing to see what works.

If you’ve got this covered, just skip to the next chapter.

To succeed with Content Inc., you need to create a platform that is the leading informational or entertainment resource around your content niche. This is not easy to do. Many entrepreneurs have ideas ...