Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 14

MAXIMUM FINDABILITY

The true delight is in the finding out rather than in the knowing.

ISAAC ASIMOV

While setting your content to be found is not rocket science, most companies don’t do the small things necessary to be found by search engines and social media.

If you’ve got this covered, just skip to the next chapter.

Matt Cutts, Google’s former search evangelist, declared: “I firmly support the idea that people should have a diversified way of reaching their audience. So if you rely only on Google, that might not be as strong of ...