Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 2

THE CONTENT INC. OPPORTUNITY

Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it!

JOHANN WOLFGANG VON GOETHE

This chapter explains why the Content Inc. model is perfect for today’s economic environment, in terms of both emerging technology and changing consumer behavior. Content-first/audience-first communication, as opposed to product-first thinking, is just beginning to go mainstream.

If you’ve got this covered, just skip to the next chapter.

Wally Koval wanted to travel the world. He started ...