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Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition
book

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

by Joe Pulizzi
May 2021
Beginner content levelBeginner
368 pages
6h 50m
English
McGraw-Hill
Content preview from Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

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CHAPTER 8

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DO ONE THING . . . GREAT

It is those who concentrate on but one thing at a time who advance in this world.

GARY KELLER

When the McDonald brothers opened McDonald’s restaurant in 1940, they sold everything from barbeque to orange juice. For seven years, the brothers struggled to find long-term success.

In 1948, they analyzed the data and found ...

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Publisher Resources

ISBN: 9781264257553