Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 8

DO ONE THING . . . GREAT

It is those who concentrate on but one thing at a time who advance in this world.

GARY KELLER

The greatest media brands of all time began their journey by leveraging one main platform. This is where all Content Inc. models start.

If you’ve got this covered, just skip to the next chapter.

When the McDonald brothers opened McDonald’s restaurant in 1940, they sold everything from barbeque to orange juice. For seven years, the brothers struggled to find long-term success.

In 1948, they analyzed the data and found ...