Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 12

FINDING CONTENT HELP

None of us is as smart as all of us.

KEN BLANCHARD

Most Content Inc. models begin with content created by one or two people. But as the model grows, you need content assistance. You’ll find out where and how in this chapter.

If you’ve got this covered, just skip to the next chapter.

In almost every interview with entrepreneurs who employed a Content Inc. strategy, there was no team. It was just the lone entrepreneur trying to get a business started. This was certainly the case with me and Content Marketing Institute. ...