Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 19

BUILDING OUT EXTENSIONS

Without continual growth and progress, such words as improvement, achievement, and success have no meaning.

BENJAMIN FRANKLIN

Once you’ve built the base and started to drive revenue, you need to lower the overall risk in the model. Now it’s time to diversify into other channels and build extensions.

If you’ve got this covered, just skip to the next chapter.

When Walt Disney started his theatrical film business, it was an amazing content business, and also risky. Over the years the company diversified into television, ...