Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 11

THE CONTENT CALENDAR

You can have it all. You just can’t have it all at once.

OPRAH WINFREY

For a Content Inc. program to work, it must always show up and, when it does, be interesting.

If you’ve got this covered, just skip to the next chapter.

For years, I’ve talked about consistency in content frequency as being the most important thing in building a content-first/audience-first business. It was true for my Content Inc. business, and it’s true for every single example in this book.

But in actuality, there are two parts to consistency. ...