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Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition
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Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

by Joe Pulizzi
May 2021
Beginner content levelBeginner
368 pages
6h 50m
English
McGraw-Hill
Content preview from Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

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CHAPTER 4

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AUDIENCE DEEP DIVE

Everyone has a story to tell or product to sell. Know your audience before you open your mouth.

ANONYMOUS

A few years back I participated in a workshop for enterprise marketers in Toronto. In one conversation at the workshop, the blog manager for a billion-dollar ...

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Publisher Resources

ISBN: 9781264257553