Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 4

AUDIENCE DEEP DIVE

Everyone has a story to tell or product to sell. Know your audience before you open your mouth.

ANONYMOUS

Knowledge is great, but if you don’t know whom you are targeting with that knowledge, it’s not very useful in a Content Inc. model. Let’s figure out with what group you will build a relationship.

If you’ve got this covered, just skip to the next chapter.

A few years back I participated in a workshop for enterprise marketers in Toronto. In one conversation at the workshop, the blog manager for a billion-dollar ...