Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 9

SELECTING YOUR PLATFORM

Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat.

TIEN TZUO, AUTHOR OF SUBSCRIBED

Don’t be tempted to launch into many platforms at once. The key is to stay focused and refine your expertise in one platform before diversifying.

If you’ve got this covered, just skip to the next chapter.

CONTENT TYPES

According to Content Marketing Institute/Marketing Profs ...