Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 7

FINALIZING THE CONTENT MISSION

Everything under the sun has been said. You have to find a new way to say it.

HENRY WINKLER

Time to formalize the process. Let’s take that sweet spot and content tilt and construct our content mission statement.

If you’ve got this covered, just skip to the next chapter.

Besides the underlying business model (how the money comes in), there is one thing that media companies do in their content planning that nonmedia companies do not. And that’s to formulate an editorial mission statement.

Media companies ...