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Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition
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Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

by Joe Pulizzi
May 2021
Beginner content levelBeginner
368 pages
6h 50m
English
McGraw-Hill
Content preview from Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

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CHAPTER 7

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FINALIZING THE CONTENT MISSION

Everything under the sun has been said. You have to find a new way to say it.

HENRY WINKLER

Besides the underlying business model (how the money comes in), there is one thing that media companies do in their content planning that nonmedia companies do not. And that’s to formulate an editorial mission statement.

Media companies ...

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Publisher Resources

ISBN: 9781264257553