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Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition
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Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

by Joe Pulizzi
May 2021
Beginner content levelBeginner
368 pages
6h 50m
English
McGraw-Hill
Content preview from Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

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CHAPTER 20

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ACQUIRING CONTENT ASSETS

Buy land, they’re not making it anymore.

MARK TWAIN

Over the past 20 years, Disney has purchased ESPN, Pixar, Marvel, and Lucasfilm, acquiring the greatest content library in the world. This is what great media companies do: they look to acquire first and build second.

A few years ...

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Publisher Resources

ISBN: 9781264257553