Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 20

ACQUIRING CONTENT ASSETS

Buy land, they’re not making it anymore.

MARK TWAIN

If you determine the properties you want to purchase and build relationships with those owners over time, you improve your chance of buying the property at a good price.

If you’ve got this covered, just skip to the next chapter.

Over the past 20 years, Disney has purchased ESPN, Pixar, Marvel, and Lucasfilm, acquiring the greatest content library in the world. This is what great media companies do: they look to acquire first and build second.

A few years ...