Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 13

THE METRIC THAT DRIVES THE MODEL

When you give your ONE Thing your most emphatic “Yes!” and vigorously say “No!” to the rest, extraordinary results become possible.

GARY KELLER

Though activity metrics are critical to measure the success of your content, your ultimate goal should always be to get and keep an audience. A laser focus on that makes all the difference.

If you’ve got this covered, just skip to the next chapter.

Now that you’ve selected your content type and platform, your sole focus is on one simple metric: the subscriber. ...