April 2007
Beginner
312 pages
11h 11m
English
Content preview from Design-it-Yourself Graphic Workshop
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STEP 3
Create a Name
Naming is simple. Naming is complex.
It is said that truly great abstract
painters must learn to paint realistically
before they can paint a valid abstraction.
In naming, you must understand the
complexity of your subject before you
can simplify it.
Organizations that specialize in
naming make it look easy. Take, for
example, Solutia
®
, the name of a chemical
business dreamed up by Addison and
Metaphor Name Consultants, or Hewlett-
Packard’s printer family DeskJet
®
, named
by Lexicon Branding, Inc.—two powerful
names that make the benefits of
complex services and products simple to
understand.
The name of your organization is
critical in itself ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.