April 2007
Beginner
312 pages
11h 11m
English
Content preview from Design-it-Yourself Graphic Workshop
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PART 1: STEP-BY-STEP DESIGN
7.1
STEP 7
Design a Logo
Though it often looks as if the designer
conceived and produced a logo just as
you see it, that rarely happens. Design is
an evolutionary process. One idea leads
to another; one image sparks an idea for
the next. Solutions are found in the
mixing of image and typographic
elements—sizing, shaping, adjusting the
proximity of one object to another, and
so on. If you come up with an initial idea
that you like, push it to the next level. It is
that exploration that makes an ordinary
design exceptional.
Starting from scratch is just one way
to design a logo. On pages 24 though 35
you’ll see how to design a logo using ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.