Design-it-Yourself Graphic Workshop

PART 1: STEP-BY-STEP DESIGN

STEP 8

Choose a Technique

Clip Art Logos

Clip art has overcome its inferiority

complex. It was once considered junk

art—little decorations pasted on

advertisements. Today, talented

professionals produce reams of eye-

catching, thought-provoking images that

are every bit a powerful as those

commissioned from illustrators by clients

for ten times the cost.

If you can get beyond one significant

barrier, a clip art illustration can make a

great logo. That barrier is protection—it is

doubtful whether even a drastically

altered clip art image can be

trademarked. Though that certainly

prevents a large organization from

creating a clip art logo, ...