
PART 2: DESIGN RECIPES
STYLE 11 (12 PAGES)
Tabs
Part newsletter, part Web site—this
is another recipe that employs jolt
thinking (see page 167), the act of
reexamining the reasons behind a
design to invent better alternatives.
The layout employs some of the
same ideas as a Web site—it divides
the publication into discrete areas of
interest, it uses folder tabs at the top
of each page to remind you where
you are, and provides links to an online
site that offers expanded coverage of
topics, updates of articles, and links to
associated resources.
Page flow
Three 17 by 11 inch sheets (landscape) are folded to 8.5
by 11 inches and saddle-stitched.
What you need ...