
PART 2: DESIGN RECIPES
PART 2: DESIGN RECIPES
How to Use
the Recipes
Now it’s time to put the step-by-step
process to work. The pages that follow
present a cookbook of style recipes for a
wide variety of letterhead, business card,
and envelope designs.
The first two pages of each recipe
show the development of a logo and the
overall style of the letterhead, business
card, and envelope. The third and fourth
pages provide a detailed recipe and list
of ingredients of the designs.
Don’t limit your thinking to using a
logo idea only with the style it is paired
with. Some logos will work just as well
with several other styles.
Above all, remember this: These
designs ...