
PART 1: STEP-BY-STEP DESIGN
STEP 6
Define the Steps
and Stages
With a basic format and style in mind, it’s
time to do a big-picture assessment of
what it will take to produce your news-
letter—how much it will cost, how long it
will take, and how many people will be
necessary to make it all happen. Making
that assessment now will help prevent
surprises later.
Budgets, schedules, and workforces
are interdependent—an ample budget,
lots of help, and a lengthy schedule pro-
duces a different set of expectations than
a thin budget, few hands, and a tight
schedule. On pages 174 and 175, a pro-
duction planning form shows basic tasks
that need to be performed and space ...